Paul Roorda
Take Notice
mixed media (2011)
June 1 to June 30
Reconstruct the original context of these odd missives: a bus stop, an intersection, a sidewalk. The casual observer spots the small placard securely wired and nailed to a telephone pole. A closer look reveals the weathered image: it may be a photo of a power plant, an earthwork, a highway cloverleaf; it may be a drawing of the bones in the hand, a pair of prizefighters, the fragment of a coastline. These pictures, culled from the pages of mid-20th encyclopedias, hail the viewer — Something for you here! — and direct her to Take Notice. Of what? The notable remains of another age? Possibly. But one also imagines the observer’s eyes nervously glancing around: the lonely bus shelter, the grimy street, the boxy houses. Will these be the odds and ends documented in a future era’s archive of forgotten splendors?
If Roorda’s work seems cautionary (“take notice,” after all), one cannot claim that it is overtly political or environmentalist. There is yet beauty in these industrial fantasies… The world we have birthed is, at last, of our kind and we cannot disown it. This is why the project’s first site of installation was the cityscape, in the interstices of the built environment from which it draws its breath. So, too, the project cannot be set aside when the eye leaves the borders of the mounting paper, for the afterimage is concretely manifested in the surround-world itself. Thus, the viewer is not supplied with a clear message or a set of sensible action steps. The viewer has only been primed to observe the sky and the material world anew, with vision refreshed by its encounter with the art object. For, in the end, it is the awakened eye that is prized by this work. Only by comparing the represented world with his own original will the viewer reset the ocular circuit; only then will he truly take notice.
– Catalogue exerpt, Andrew McMurry, University of Waterloo, Department of English Language and Literature
Paul Roorda lives in Waterloo, Ontario and makes art using discarded books, vintage medical objects, and found materials. His work investigates changing belief systems, the construction of knowledge, and the practice of ritual in religion, science, medicine, and environmentalism. He has exhibited extensively including shows at the Toronto School of Theology, Kitchener-Waterloo Art Gallery and Wilfrid Laurier University. He was the Artist in Residence for the City of Kitchener in 2007 and has been the subject of an episode of “The Artist’s Life” which aired on Bravo! TV. He has been awarded grants from the Ontario Arts Council and the Canada Council for the Arts and his work is found in numerous collections including the Donovan Collection at the University of Toronto. Paul Roorda is also on the board of directors of CAFKA, the Contemporary Art Forum of Kitchener and Area.